Smartworld Elie Saab Branded Residences is an upcoming ultra-luxury residential project in Sector 98, Noida Expressway, designed for buyers who want a lifestyle beyond regular premium housing. Developed by Smartworld Developers in association with M3M India and Elie Saab, the project brings a rare branded residence concept to Noida’s luxury real estate market.
Located at Sector 98, Noida Expressway, Gautam Buddh Nagar, Uttar Pradesh 201303, this project is planned for HNI buyers, NRIs, business owners, senior professionals and luxury-focused investors who want exclusivity, privacy, large-format homes and premium design-led living.
About Smartworld Elie Saab Branded Residences
Smartworld Elie Saab Branded Residences is planned across approximately 6.5 acres and offers around 496 exclusive units. The project includes 3 BHK + Servant, 4 BHK + Servant and limited service apartments, with apartment sizes ranging from approximately 2,800 sq.ft to 4,500 sq.ft.
The towers are expected to rise up to G+32 floors, offering a grand high-rise living experience with premium skyline views and expressway frontage. The project is currently in the New Launch stage, with possession tentatively expected around 2030–2031.
The project is registered under RERA Number: UPRERAPRJ300532/12/2025 and is positioned in the ultra-luxury segment with pricing expected between ₹8 Cr to ₹14 Cr+, depending on unit size, floor, view and final configuration.
What Makes This Project Different?
The biggest difference is its branded luxury positioning. Smartworld Elie Saab Branded Residences is not only about large apartments; it is about creating a refined lifestyle experience inspired by international luxury design.
Elie Saab is known for elegance, premium detailing and couture-inspired design. This association gives the project a unique identity in Noida’s luxury housing market. For buyers who want a residence that feels exclusive, stylish and globally inspired, this project stands out strongly.
Unlike regular residential projects, branded residences focus on:
Premium design identity
Private lifestyle spaces
Better exclusivity
Hospitality-style services
Luxury community experience
High-end buyer profile
This makes the project suitable for buyers who want a statement home rather than just a spacious apartment.
Location Advantage of Sector 98 Noida Expressway
The project is located in Sector 98, Noida Expressway, one of the most premium and well-connected real estate corridors in Noida. The location offers smooth access to Delhi, Noida, Greater Noida, business hubs, schools, hospitals and lifestyle destinations.
The project enjoys approximately 75–100 meter wide expressway frontage, giving it strong visibility and direct connectivity. Noida Expressway has already become a preferred zone for premium housing because of its wide roads, planned sectors, corporate presence and connectivity advantages.
Key connectivity highlights include:
Noida-Greater Noida Expressway
Sector 137 Metro Station – approx. 5 km
DND connectivity towards Delhi
Access to premium Noida sectors
Smooth travel towards Greater Noida
Future airport corridor growth potential
For luxury buyers who travel frequently across NCR, this location offers a strong combination of convenience and long-term value.
Nearby Schools, Hospitals and Universities
Smartworld Elie Saab Branded Residences is located close to reputed social infrastructure, which adds practical value for families and long-term residents.
Nearby hospitals include:
Jaypee Hospital – approx. 5.5 km
Yatharth Super Speciality Hospital – approx. 6.5 km
Kailash Hospital – approx. 9 km
Nearby schools include:
Step by Step School – approx. 4.5 km
Genesis Global School – approx. 7 km
Delhi Public School Noida – approx. 9 km
Nearby colleges and universities include:
Amity University – approx. 6 km
Maharishi University – approx. 8 km
JSS Academy of Technical Education – approx. 10 km
This makes the location suitable for families who want luxury living without compromising on education, healthcare and daily convenience.
Luxury Amenities and Lifestyle Features
Smartworld Elie Saab Branded Residences is designed with premium amenities that focus on comfort, wellness, privacy, leisure and hospitality-style living.
Key amenities include:
Couture-inspired clubhouse
Infinity pool
Wellness spa
Concierge services
Private lift lobbies
Sky lounges
Business center
Fitness studio
Landscaped podiums
Luxury retail boulevard
Sports facilities
Co-working lounges
Valet services
Hospitality-style services
These amenities are planned for buyers who expect more than standard facilities. Private lift lobbies add exclusivity, while concierge and valet services create a hotel-like residential experience. The wellness spa, infinity pool, fitness studio and sky lounges enhance the overall luxury appeal.
Apartment Options
The project offers large-format homes designed for premium families and luxury buyers. The available options include:
3 BHK + Servant
4 BHK + Servant
Limited Service Apartments
With sizes ranging from approximately 2,800 sq.ft to 4,500 sq.ft, the homes are suitable for buyers who want spacious living rooms, larger bedrooms, private family zones, servant room convenience and premium layouts.
These residences may appeal to buyers upgrading from regular premium apartments to branded luxury homes with more privacy and design value.
Price and Market Positioning
Smartworld Elie Saab Branded Residences is positioned in the ultra-luxury segment, with expected pricing between:
₹8 Cr – ₹14 Cr+
This pricing clearly targets a premium buyer segment. The project is not designed for mass-market buyers; it is created for those who value exclusivity, brand association, privacy, location and luxury lifestyle.
The current locality price for premium luxury developments in Noida Expressway sectors is around ₹18,000 to ₹28,000 per sq.ft, depending on project quality, developer brand, specifications and location.
Before booking, buyers should evaluate the complete cost, including registration, taxes, parking, maintenance, club charges and other applicable expenses.
Investment Potential
From an investment point of view, Smartworld Elie Saab Branded Residences offers a niche opportunity in Noida’s ultra-luxury market. The project’s biggest strength is its scarcity and branded positioning.
Key investment positives include:
Prime Noida Expressway frontage
Elie Saab branded residence concept
Ultra-low-density development
Limited number of residences
Large-format luxury homes
Strong HNI and NRI appeal
Good Delhi connectivity via DND
Future appreciation due to luxury scarcity
However, investors should keep a long-term view. Ultra-luxury properties usually have a smaller buyer base compared to mid-segment homes, so resale may take more time. This project is better suited for buyers who can hold patiently and understand the luxury market cycle.
Rental Potential
The project may attract premium rental demand after possession because of its branded positioning, large homes and expressway location.
Expected rent at possession may be around:
₹2.2 lakh to ₹4.5 lakh per month
The current rental range in premium expressway projects is approximately:
₹90,000 to ₹2.5 lakh per month
The likely tenant profile may include senior corporate executives, business owners, expats, NRIs and HNI families. However, rental demand in the ultra-luxury segment is selective, so investors should keep realistic rental expectations.
Pros of Smartworld Elie Saab Branded Residences
The project is located on prime Noida Expressway frontage.
It offers one of the rare Elie Saab branded residence concepts in NCR.
The development is planned with limited units and ultra-low density.
Large apartment sizes make it suitable for premium family living.
Amenities like private lift lobbies, concierge services, wellness spa and sky lounges add strong luxury appeal.
Connectivity to Delhi, Noida and Greater Noida is excellent.
The project may benefit from future scarcity in Noida’s branded luxury housing segment.
Points to Consider
The ticket size is very high, starting around ₹8 Cr.
The ultra-luxury housing market in Noida is still developing.
Possession is expected around 2030–2031, so buyers need a long-term plan.
Smartworld’s execution history in NCR is more limited compared to some older NCR developers.
Resale liquidity may be slower because the buyer base for ultra-luxury homes is smaller.
Who Should Buy Smartworld Elie Saab Branded Residences?
This project may be suitable for:
HNI buyers looking for branded luxury residences.
NRIs wanting a premium NCR address.
Business owners and senior professionals seeking privacy and exclusivity.
Families looking for large-format homes on Noida Expressway.
Luxury investors with a long-term holding view.
Buyers who value international design, premium services and rare residential positioning.
It may not be suitable for buyers looking for quick possession, lower ticket-size homes or short-term resale gains.
Final Thoughts
Smartworld Elie Saab Branded Residences in Sector 98, Noida Expressway is an ultra-luxury project designed for buyers who want a rare branded living experience. With large-format homes, Elie Saab-inspired design, private lift lobbies, concierge services, sky lounges, wellness spaces and prime expressway connectivity, the project offers a premium lifestyle for a selective buyer segment.
For homebuyers, it offers exclusivity and luxury. For investors, it offers long-term potential due to branded residence scarcity and HNI demand. However, buyers should carefully evaluate ticket size, possession timeline, resale liquidity and long-term holding comfort before making a final decision.
GrowKar Details
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For premium projects like Smartworld Elie Saab Branded Residences, GrowKar supports buyers with clear information on pricing, floor plans, amenities, investment potential and site visit assistance.
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